When being interviewed by a reporter, you must assume that anything you say will be used by countless media outlets and bloggers, leaving you with little or no room for errors. In other words, if you don’t want to read your quote in the morning paper, don’t say it!
Digicomm Media will provide your designated spokesperson with an in-depth look at the most effective strategies and tactics that should be used when communicating with the media.
If your entire team needs a few tips, Digicomm Media has a solution: a two-day workshop where your team members will learn the best practices for on-camera, over the phone, and online interviews, with a special focus on transforming key executives into effective spokespeople across all media platforms.
During this two-day workshop, Digicomm Media will provide detailed instructions on how to craft sound bites that will resonate with your target audiences; field difficult questions, and bridge to core messages; as well as take control of nonverbal cues during interviews.
For senior executives or subject-matter experts,
one-hour refreshers courses are available!
Getting to know journalists starts with learning all that you can about the media outlets and individuals with whom you will be communicating with on a regular basis.
Media Training 101 provides an overview on how to communicate with the media --with an in depth-focus on message development, sound bite creation, practice and planning, and effective strategies for dealing with the media.
Become an effective spokesperson across all media platforms, including: