Spreading Good/Mitigating Negative NEWS
Spreading Good/Mitigating Negative NEWS
Digicomm Media
Digicomm Media 

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Spreading Good and Mitigating Negative NEWS

Be Prepared for When Disaster Strikes!


You have witnessed it firsthand. It seems that a corporate crisis is always dominating the news cycle. But one thing is for certain: Crises typically strike quickly, without warning!


And no two crisis situations are exactly alike. But in general, they fall into one of three categories: manageable, smoldering and full-blown. Depending on how they are handled, they might blow over in one or two days or can last indefinitely tarnishing the reputation of your company.

“The first thing that you should remember during a crisis is to tell it all, tell it first and tell the truth.”


Samsung recall: An exercise in 'bold and brilliant' crisis ... - PR Week















When a crisis strikes, just call Digicomm Media and our crisis communications experts will take immediate action.


  • Step One: Put your customers first.
  • Step Two: Be Bold.
  • Step Three: Be fully transparent.
  • Step Four: Communicate in real time.
  • Step Five: Initiate a swift resolution.


This is where our “tell it all, tell it first and tell the truth” strategy begins. It is always best when a mistake has been made, to admit it up front, and begin doing whatever is possible to re-establish credibility and confidence with both internal and external stakeholders. It may be difficult for senior executives to admit an error, especially if the lawyers are involved. However, you will find that by following our expert advice, you will be able to minimize any long-term damage to your organization.

CBS News Covers GM Crisis

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