"The first thing that you should remember during a crisis is to tell it first and tell the truth."
No two crises are exactly alike. But generally, they fall into one of three categories: manageable, smoldering and full-blown. Depending on how it's handled, a crisis might blow over in one or two days or last indefinitely, tarnishing your company's reputation. When a crisis strikes, call DigiComm Media. Our crisis communications experts will take immediate action,
ensuring you speak first to control the narrative.
When being interviewed by a reporter, you must assume that countless media outlets and bloggers will use anything you say, leaving you with little or no room for errors. In other words, if you don’t want to read your quote all over social media, don’t say it!
It is always best when a mistake has been made to admit it upfront and start doing whatever is possible to re-establish credibility and confidence with your customers and stakeholders. It may be difficult for senior executives to admit an error, especially if the lawyers are involved.
When a crisis strikes, call DigiComm Media. We shape the conversation by: